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RALEIGH, N.C. – The 2024 election promises to feature several major battlegrounds, but for sheer breadth of competitive contests, North Carolina next year will be hard to beat.
It starts with the presidential race. Recent presidential contests in North Carolina have been close: In 2020, Donald Trump won North Carolina by about 74,000 votes out of more than 5.5 million cast. Experts expect a competitive race again in 2024.
In addition, a newly empowered GOP majority on the North Carolina Supreme Court is poised to redraw the congressional map to benefit Republicans, producing the possibility of competitive races.
Meanwhile, the parties will fiercely contest both chambers of the legislature, which the GOP currently controls by narrow supermajorities, thanks to a Democrat-to-Republican party-switcher in the state House earlier this year. That party switch, by state Rep. Tricia Cotham, now enables Republicans to enact a strongly conservative agenda over the vetoes of Democratic Gov. Roy Cooper if they wish.
Cooper, for his part, is term-limited, teeing up a knock-down, drag-out contest to succeed him, likely between Democratic Attorney General Josh Stein and Republican Lt. Gov. Mark Robinson.
And that isn’t it for falling dominoes: The decisions by Stein and Robinson to seek the governorship leave their old offices of attorney general and lieutenant governor up for grabs in 2024, joining the GOP-held offices of state treasurer and labor commissioner as open-seat contests. The Democratic-held offices of secretary of state and auditor and the Republican-held offices of schools superintendent, insurance commissioner and agriculture commissioner will also be contested in 2024, with varying degrees of competitiveness.
In other words, in 2024, North Carolina will be one of the centers of the political universe – important in part because it’s a uniquely competitive state.
“There’s no telling who will win in 2024, but I’d bet half-court tickets to the UNC-Duke game that it will be close and North Carolina will retain its title as the definition of ‘purple,’” says Chris Cooper, a Western Carolina University political scientist (and no relation to the governor).
In recent years, North Carolina has mostly hosted close statewide races. During the 2020 and 2022 elections, North Carolina held 16 federal and state races for statewide office – and no candidate in any of them won more than 54% of the vote.
In addition, unlike most states in this highly polarized age, North Carolina has elected a thorough mix of Democrats and Republicans to statewide executive offices, which suggests that voters in the state – or at least a crucial subset of them – are willing to split their tickets.
The Republicans have done best in Senate and presidential contests. In those races, the GOP has kept a consistent – if modest – edge. It’s been a decade and a half since a Democrat has won one of those races. The last to win were Kay Hagan for Senate and Barack Obama for president, both of them way back in 2008.
“North Carolina has proved to be a purple state, but not necessarily a swing state,” says Cooper, the political scientist. “The statewide outcomes have been among the closest in the country, but Republicans have found themselves just on the winning side of the razor’s edge for presidential and Senate elections.”
The most intriguing contrast one can draw for North Carolina is with one of its neighbors to the south. Could North Carolina follow Georgia’s path in voting blue for Senate and presidential elections?
For the better part of two decades, Georgia, like North Carolina, had voted consistently Republican in key federal races – until 2020. That year, Democrats Jon Ossoff and Raphael Warnock won uphill, and narrow, victories for Senate seats, while Biden was winning the state in the presidential race. In 2022, Warnock won another close election to a full six-year term.
In an era when urban areas have grown bluer by the year, Georgia has seen its major metro area – Atlanta – steadily move toward the Democrats. In 2000, metro Atlanta backed Republican George W. Bush by 4 points. By 2020, the Atlanta metro area backed Biden by 28 points, a whopping 32-point shift.
North Carolina’s biggest metro areas saw a similar pattern.
North Carolina’s Raleigh-Durham metro area backed Gore in 2000 by less than a point. Two decades later, Biden won it by 26 points. The state’s most populous county, Wake County (which includes Raleigh and Cary), favored Bush in 2000 by about a point, but backed Biden by 27.
Similar patterns held in the North Carolina portion of the Charlotte metro area. In 2000, Bush won the Charlotte metro area by 18 points. But by 2020, Biden won the region by 4 points – a 22-point shift. The state’s second largest county, Mecklenburg County (which includes Charlotte), voted for Bush by almost 3 points in 2000 but Biden by a massive 36 points.
Such shifts helped the Democrats narrow the statewide gap substantially in North Carolina. In 2000, Bush defeated Gore statewide by 13 points, whereas Trump defeated Biden by about 1 point.
But these shifts weren’t enough to tip the state to the Democrats in the presidential race. A big reason why: Raleigh-Durham and Charlotte don’t have as large a footprint in North Carolina as metro Atlanta does in Georgia.
In 2020, Atlanta’s metro counties accounted for just shy of a majority of votes cast in Georgia – 49%, up from 46% in 2000. So even as outlying Georgia was growing redder – backing Bush by 19 and Trump by 26 – Democrats were able to turn a 12-point statewide loss by Al Gore in 2000 into a narrow victory for Biden in 2020.
By contrast, the Raleigh-Durham and Charlotte metro areas account for a minority of the state’s voters, growing from 36% of the votes cast in 2000 to 42% in 2020.
In other words, in North Carolina, the Democratic gains in the two big metro areas were nearly canceled out by the large and growing GOP margins elsewhere.
“North Carolina has the second most rural voters in the country after Texas, so running up the score in Raleigh-Durham and Charlotte won't get you victory the way Atlanta does in Georgia,” says Cooper, the political scientist. “There’s been a massive Republican gain in rural areas”
Over the next quarter-century, Wake and Mecklenburg counties are projected to grow dramatically faster in population than most other North Carolina counties, according to calculations by the state’s Board of Science, Technology & Innovation. Over the long term, this could make the state bluer.
But for now, North Carolina’s political balance of power belongs in the hands of “countrypolitan" counties, a term coined by Mac McCorkle, a longtime North Carolina consultant who now teaches at Duke University's Sanford School of Public Policy, and Rachel Salzberg.
These 28 counties sit within the economic and commuting orbit of North Carolina’s metro areas, but they’re located on the outlying edge, and they lack the racial diversity, college attainment levels and higher incomes that increasingly align with voting Democratic.
By McCorkle’s and Salzberg’s calculations, “countrypolitan” counties backed Trump in 2020 by a gaping 63%-36% margin, and collectively they provided Trump with about 50% more raw votes than North Carolina’s 50 most rural counties did.
That’s a major reason why Republicans have remained modestly ahead in North Carolina, at least in high-profile federal races, experts say.
To do well in North Carolina, says Western Carolina’s Cooper, “Democrats don’t have to win the rural vote, but they have to avoid getting pummeled.”
This is the goal of Anderson Clayton, the newly installed head of the state Democratic Party. At 25, Clayton, an Appalachian State University graduate, is the youngest state Democratic chairman in the nation.
“One of the things that I think that I learned from being on national campaigns is that a lot of times the national party is not looking at rural places like they should be,” Anderson told an audience in Union County, according to The Washington Post. “They’re looking at it as a place of a problem. And for me, I got really frustrated with that. It was part of the thing that called me home.”
This advice doesn’t just hold for presidential and Senate races, political observers say. It will also help determine whether Democrats can stay competitive in North Carolina’s state-level offices or whether Republicans start running away with them.
Since the dawn of the 20th century, North Carolina has elected only three Republican governors – one for a term in the 1970s, one for two terms in the 1980s and 1990s, and one for a term in the 2010s.
Historically, the successful Democratic model for winning North Carolina gubernatorial races has been to nominate a candidate who can win in metro areas but who hails from less populated regions of the state and connects with voters there. A good example is the current governor, who helped his family farm tobacco while growing up.
But the pool of potential Democratic candidates from more rural areas “has dried up,” says Rob Schofield, the editor of the online publication NC Newsline. Lining up Democratic candidates to run everywhere, as Clayton seeks to do, will be challenging.
“That counts on people running even if they know they will lose and be sacrificed, which is a hard sell,” says Ferrel Guillory, an emeritus professor of political science at the University of North Carolina.
In any case, the likely 2024 Democratic gubernatorial nominee, Stein, is set to break his party’s historic mold. Stein, a former legislator who has won two terms as attorney general, grew up in Chapel Hill, home of the University of North Carolina, and earned his undergraduate degree from Dartmouth and a law degree and a master’s of public affairs from Harvard.
Meanwhile, Stein’s potential Republican opponent also represents departure from past Republican gubernatorial candidates, who have tended to be economic conservatives from metro areas: Robinson is an outspoken social conservative who has flirted with conspiracy theories, ranging from the moon landing to crisis actors in school shootings.
Robinson doesn’t have a clear path to the nomination. In the primary, he faces state Treasurer Dale Folwell, former Congressman Mark Walker, former legislator Andy Wells and retired health executive Jesse Thomas. But he’s considered the front-runner, due to a strong core of support in a state where, by law, 30% plus one is enough to win a primary.
If the race comes down to Stein and Robinson, as conventional wisdom suggests, “it will be an epic and titanic battle that will be bitterly divided and deeply polarizing,” says Michael Bitzer, a professor of politics and history at Catawba College. “Probably the most expensive gubernatorial race in the nation for next year, and it may break state records.”
One unknown for now is how the Republican supermajority flexes its expanded policy muscle.
After years of opposition, the GOP legislature in March passed legislation to expand Medicaid under the Affordable Care Act, and Cooper quickly signed it. But after Cotham’s party switch produced a supermajority, Republicans sidestepped Cooper’s veto and passed a 12-week abortion ban, which is being challenged in court.
Passage of the abortion ban could energize Democrats, as it has in other purple and even red states. This could be exacerbated if the GOP passes other laws popular with the party’s socially conservative base but unpopular among moderates. Robinson’s candidacy, too, risks scaring off Republican moderates.
“When the Republicans moved to find some way to accept Medicaid expansion, to me that reflected that, wow, these guys may be understanding their rough edges,” McCorkle says in an interview. “Then the abortion law happens and then Robinson happens. That could explode things.”
John Hood, president of the John William Pope Foundation, a grant-making foundation, says he believes Republicans in the legislature are “realistic.”
“They recognize that either Stein will be governor or Robinson will be governor, and they don’t trust either,” Hood says.
Ultimately, the noise from the presidential race, especially if Trump is the GOP nominee, could drown out everything else down-ballot.
“The national networks and media may be so consumed by the presidential election that state issues may not affect the public’s mind,” Guillory says.
。 8月20日晚,阿里电商事业群CEO蒋凡在财报分析师会议上介绍阿里电商的战略重心:通过聚焦核心供给、用AI提升经营效率、升级服务体验,为核心商家带来稳定可持续的生意增长。 他还明确了平台的自身定位:电商平台作为消费和制造业发展的重要组成部分,将在拉动国内消费以及促进跨境出口贸易等方面发挥积极作用。 与之呼应,会议内容指出了三大方向,显示电商平台通过技术与商业创新,积极赋能实体经济,持续“向实”深耕。 电商“向实”深耕,首先是在产业带里扎得更深。 会议介绍,淘宝天猫将继续扶持具备原创能力的商家,既包括品牌商,也包括拥有优秀制造能力的白牌商家。通过深入产业带挖掘源头好货,用AI帮助优质制造商打通从工厂到消费者的触达。 目前,全国“电商+产业带”超过2000个,电商覆盖国内约2600万商家。对制造企业而言,这意味着订单,也意味着一条从代工走向创牌的通道;对消费者而言,则是实实在在的质价比。供给升级带动消费升级,正是扩大内需最扎实的路径。 电商“向实”深耕,长在半径三公里的实体网络里,即时零售正在让线上与线下加速融为一体。 会议介绍,淘宝闪购在用户和订单规模保持增长的同时,经营效率显著改善;预计非餐饮品类的即时零售交易规模将在下个财年内超过餐饮品类。 今年上半年,即时零售交易额增速超过20%,同期限额以上便利店零售额增长6.6%、超市增长3.8%。即时零售的每一单,起点是线下的便利店、超市、药店、前置仓和货架,终点是消费者的家门口。
二 | 平台把增长押在这里,等于把增长押在与实体商业更深的协同上——三十分钟送达的背后,是仓储、分拣、配送这些最“重”的实体环节。线上线下互促融合,正在把消费市场的空间越做越大。 电商“向实”深耕,通过技术与出海航道的升级,为中国制造拓展新的生意机会。 会议介绍,阿里跨境电商保持交易规模增长,在土耳其、中东等区域取得快速发展,显示中国跨境电商的长期竞争力依然明确。AI正在全面改变商家做生意的方式。跨境AI智能体AccioWork上线后,已有超过5万付费商家在使用。 产业带的转型升级、即时零售网络的建设、全球跨境服务的能力,都是重投入、慢回报的“苦功夫”,体现平台融入经济大局的意识,也考验平台的创新能力和战略定力。 今年,商务部等六部门印发《关于更好服务实体经济推进电子商务高质量发展的指导意见》,明确电子商务“根植于实体经济、成长于实体经济”;“十五五”规划纲要也将“实施数字消费提升行动”纳入扩大内需的战略部署。

三 | 电商平台在产业带多挖掘一批源头好货,制造企业就多一份稳定订单;即时零售多覆盖一个社区,线下门店就多一条增收渠道;跨境电商多打通一个市场,中国制造就多一扇出海之门。 做优质供给的放大器,做产业带升级的助推器,做跨境贸易的连接器——电商平台的这些举措,正在实处发力,为拉动内需、稳定外贸、推动高质量发展,贡献着看得见、算得清的力量。

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